I’m Kevin Redd, a UX and Product Design leader. I don't just design single pages. As a systems thinker, I integrate data and AI across entire product ecosystems to turn subjective visual layouts into objective business outcomes.
Design without data is just decoration. I combine behavioral analytics with design strategy to turn chaotic product challenges into clear digital experiences that scale user engagement, optimize conversions, and sustain long-term retention.
I thrive in high-pressure situations. I intentionally condition my mindset outside the office through ultra-endurance challenges like climbing Mt. Baker, running a 50K, or tackling a untrained marathon. I bring that same calm stamina to the corporate world, removing the guesswork from design to help cross-functional teams cut development times in half and eliminate post-production errors.
Co-founded and led the end-to-end member experience for a 100+ member leadership organization across North and South America, spanning research, brand strategy, organizational design, digital infrastructure, AI-assisted operating systems, and live events; recognized with the Cornerstone Award.
Transformed USAA’s data product UX, increasing executive report usage by 1,000% while cutting development times in half, reducing post-production changes by 90% and redundant products by 23%.
Spearheaded web/mobile experience and design system strategy at USAA, coaching 12 designers and establishing a standardized design process that eliminated post-publish conflicts across business lines.
Optimized high-traffic USAA web/mobile experiences, driving a 655% increase in AutoCircle engagement and establishing data-driven design disciplines for multiple product lines.
Directed a national team through multi-site CMS standardization and technical consolidation, reducing staffing needs by 75% while collapsing 200+ CSS files into six core assets across major media platforms.
Managed eight direct reports over a seven-year tenure at Story Communications, overseeing all hiring, performance reviews, and promotion decisions while directing the design of seven core websites.
Senior Web Designer (mySA.com), Owner/Designer (CodeREDDesign.com), Multimedia Director (Gregory Marketing), Multimedia Developer (Karta Technologies).
Led 75 high-performing CEOs and entrepreneurs across Central and South America; designed organizational hierarchy and member-contact systems and organized territory-wide leadership and performance challenges.
I’m open to UX and Product Design opportunities where I can lead teams, systems, and digital experiences that create meaningful customer and business impact.
